The story of a brand

Our mission

Continue to invent, create and design clever, feminine products that simplify beauty. Make Parisian style accessible to all women by providing daring looks that are tasteful and easy to achieve...without breaking the bank. Enable every woman to fully express her inner style and creativity. At Bourjois, we have personality, and we love women who have personality, too.

CLEVER, FEMININE PRODUCTS THAT SIMPLIFY BEAUTY



Amongst others, Bourjois invented the Coup de Théâtre mascara, the first double-ended mascara and Suivez Mon Regard, a loose powder eyeshadow in a clever box that delivers the right amount of powder onto the built-in brush.

Ingenious products that make beautiful accessories : each product is carefully designed to make them easy to use and a pleasure to carry in your handbag! And for collectors who just can't resist our iconic Little Round Pots, Bourjois regularly launches limited edition vintage series.

FROM MAKEUP TO MAKEUP REMOVERS


Who better than a makeup expert to remove makeup? Bourjois has designed a facial cleansing range that is effective, simple and pleasant to use.

THE LATEST TRENDS AND PARISIAN STYLE FOR ALL WOMEN


Colour is a fashion accessory all by itself. How can women give in to the latest fashion trend without making a mistake? Bourjois launches new looks each season: makeup that is sometimes daring but always tasteful and stylish to suit any occasion and mood. At Bourjois, we like to tell stories, introduce new trends, develop new products and provide makeup tips and advices to help you create your own personal style.

A WIDE RANGE OF COLOURS



Did you know that the Bourjois catalogue includes over 400 shades and that 100 of these are renewed each year?! Hélène, our specialist, responsible for colour and trends, tracks and analyses forthcoming trends. Our special development teams of color experts oversee he industrial process to carefully refine each new shade and guarantee its quality.

WHAT MOTIVATES US AT BOURJOIS


At Bourjois we are mostly women and proud of it. So we know what we're talking about. Makeup expresses every woman's femininity. Our makeup provides women with the freedom to express their own strength and beauty giving us enormous satisfaction in return.

Top performance required



The Bourjois teams - product managers, packaging engineers, formulators -- are 90% female! They make every effort to design high-quality products: they are creative, expert, careful about details and have the cutting-edge expertise necessary to propose top-performance innovations at an accessible price. At the base, a QUALITY CHARTER :